Featured Project – Middleton High School Sports Posters

Jan 31, 2017




Overview: Over the years we’ve done over 40 High School sports team posters for various boys and girls sports. Teams sell poster sponsorships as a way to help self-fund team activities including meals during travels, new uniforms, or other equipment. With decreasing school funding, teams are forced to become more self sufficient over time.

The Challenge: IN a word – LEADTIME. Over the years, while some teams have had a poster concept in mind, which we encourage for their ownership of the poster, many time….okay, often, teams can’t come up a good idea to represent their team leaving us the challenge of coming up with the idea in just a few days. In one case it had to be instantaneous creative as the team changed their mind about their idea when we got there for the photo shoot. In that instance, I surveyed the surroundings and pulled the boys into the nearby woods and did the shoot on a creek bank, used a B&W technique for the background, keeping the players in color, and called the poster ‘Young Guns’ since there was only one senior and all the rest were underclassmen.

When we’ve had a little time to work with, we’ve had some fun, especially the time went to Kelly Moss Motorsports, another client of ours, and the boys got to stand next to two brand new Ferrari 880 race cars, the first two in the country at that time! Because it was Coach Ken Burghy’s last coaching season for the boys team after 25 years, we snuck an image of him into the background like a ‘where’s Waldo’ kind of thing which the team did appreciate.

During the onset of these posters, I used them as sort of a training tool where I could experiment with various techniques and a lot of Photoshop practice of cutting players out of backgrounds and placing new images behind them, as well as color correcting photography that looked good on site through a camera, but not as good on a 24” poster!

The Result: First, we’ve helped teams raise in the neighborhood of $50M over the years to help support themselves by selling the logo sponsorships on the posters. We’ve also had a lot of fun with these posters and realize that while helping them support themselves, the teams have a memorable keepsake of their high school sports experience. For a while, I was considered a good luck charm as the first time I did a poster for a team, they went to the State Tournament!

Its not earth shattering creative, but its fun and meaningful to those involved.

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